Lacoste UNDW3: Genesis Pass

Crocodiles,

The ticket claiming process for the 2023 Miami Open experience is now live! 🎾 The snapshot was taken at . If you purchase an NFT after the snapshot, please verify that the token ID has not been used already.

The 24 NFTs with "Miami 2023" metadata can claim tickets at http://laco.st/eqDVGzCG. Enter your personal information, and a confirmation email with your tickets will be sent to you on Wednesday. 🎫 Remember, you must hold a Genesis Pass when claiming your ticket to activate the utility.

We're excited to announce a new option for the event: if you plan to come accompanied, each member can bring a +1 guest! Simply mention that you will be accompanied when claiming. Based on your response, you will receive either one or two tickets via email.

Join us on Thursday, March 23rd at 11 AM for an unforgettable day! The program includes a visit to the Lacoste store, the customization area, and the VIP section, followed by an exciting daytime session of world-class tennis. We'll also have the opportunity to discuss the project. 🏆 Refreshments and food will be provided to make the experience even more enjoyable!

See you there, and let's enjoy the event together!

Lacoste Team

Subject: HENRI'S EASTER EGG
To: UNDW3 Community

Dear Factory,

Here I am again! Yes, to be honest, I had gotten used to your presence, and these days without you made me feel the loneliness of my old age again. Don't worry, I'm not just here to share my feelings and pass the time; I also have an important announcement to make!

This one is not about our different products currently on the workbench. Even though seeing the designs you voted for come to life is a subject I could talk about at length… but this announcement is about something else.

You probably saw it in my bio, but I am an Easter egg master. The good thing about being old is that it allows you to hone your skills!

So, I thought it would be nice to have you participate in a game without your knowledge. As my collaborators always find my games a bit too difficult, let me give you a hint to help the seed of your thinking to grow. You see, since February 13th and up to now, I've had fun hiding 12 magical words in the #🏭・factory-update.

Once you have possession of this, you will have to go to http://laco.st/rGkNvLAS verify and claim your unique prize. I guess it is the usage to call it a treasure map game, as you need to find the key to unlock a chest box with a prize inside? And what a prize… The winner will have the opportunity to marvel at a historical piece and hopefully experience the same emotions I did back then, as it is thanks to that piece that we are all here today.

Indeed, as you may know Lacoste celebrates its 90 years of existence and know-how.To pay tribute, the brand gives birth to an exclusive Polo very limited similar to the original mythical L.12.12 that I knew at the time. Only 33 copies will exist worldwide, each carefully hand-numbered in our workshops in Troyes. As the person in charge of the Factory, I was able to reserve one of them, it is up to you to win it.

If you want to get it, I advise you to start thinking about everything I said, and I will come back later on to give you more information. I hope we will have a winner by March 24, the date that shall end the game. I count on your deduction spirit.
Good luck,

Henri de Gayettes.

Crocodiles,

We are excited to announce the 18 The Emerge Token ID winners of the 320 Tennis Racket Trait Draw: 🎾

Congratulations to the winners! 👏 You will be able to claim your ticket to the prestigious 2023 Miami Open experience that will be hold on Thursday, March 23rd, in the Simone Suite Lacoste Lodge - or sell your NFT before the snapshot of the wallets, on - when will begin the claim.

On Monday March 13rd, the mentioned NFTs - and the 6 Emerge with Gold Golf Ball in the Month - will have implemented a 2023 Miami Badge on the PFP along with metadata to help identify them.

Please note that this is an exclusive experience, and the ticket covers only entry to the event and does not include travel or accommodation.

Don’t forget to hold a Genesis Pass to be able to claim your Miami Open ticket.

Thank you, and enjoy the event!

Lacoste Team

Crocodiles,

We previously said that one of the special utilities of The Emerge NFT, which is related to our prestigious Tennis Tournament Partners, like the Miami Open. 🎾
And now, it’s time to reveal it. ⌛

The Miami Open is one of the most sought-after events on the ATP Tour Masters 1000 calendar, and we're excited to offer our community members a chance to witness it in all its glory. 🇺🇸
On Thursday, March 23rd, we've reserved the luxurious Simone Suite Lacoste Lodge for the UNDW3 community to enjoy a day's session at the tournament in the Lacoste Lodge. Some members of the team will be with you to ensure you have the best possible time. 💚

We're inviting 24 lucky holders of The Emerge NFTs to claim their tickets and experience this amazing first-class event. - So, what's the catch?

Two The Emerge traits can unlock a ticket:
▫️Gold Golf Ball in the Month ― 6 NFTs

▫️a special draw for the 320 Tennis Racket Holders ― 18 NFTs

If you have a The Emerge with a tennis racket, don't miss out on the draw! - starting now, ending on Thursday 3PM CET, here: http://laco.st/SxDdBTlA ☘️

The winners of the draw will be revealed on March 9th, and we'll announce them here on Discord.

Once the 24 The Emerge NFTs are known - and particular the 18 Winning Tennis Racket Trait - we'll implement a 2023 Miami Badge on the PFP along with metadata to help identify them.

You're free to buy or sell your NFT until the snapshot of the wallets, on . Then, will begin the Tickets claim only to the identified wallets.
Please note that to activate the utility, you'll also need to hold a Genesis Pass when you claim your Miami Open ticket. Keep in mind that the tickets are for entry to the event only, and do not include travel or accommodation.

This is an excellent opportunity to connect with other members of the UNDW3 community, enjoy a world-class sporting event, and make memories that will last a lifetime.

Lacoste Team

Crocodiles,

We hope you had a fantastic time at the meet-up and enjoyed your visit to the Lacoste by UNDW3 area. It was a pleasure to meet and connect with some of you in person. 🌟

As promised, we are excited to present the new Lacoste by UNDW3 area, showcasing our community and web3 experience within the Lacoste Arena, the worldwide flagship in Champs Elysées, Paris. This new area also includes two special products, only available to Genesis Pass holders in very limited quantities:

3 new colorways of the original Lacoste UNDW3 Polo, including the iconic Lacoste Green
a new Lacoste UNDW3 Eye Badge to be embroidered in personalized polos - among our seven classical colors.

With these two new products come two exclusive gifts to holders: a personalized embroidery with up to seven letters or numbers of your choice to make your polo truly your own, and a lacetags pair. To obtain one of these polos, you'll need to generate a personalized Genesis Pass and present it to our sales representatives.

Generate your Pass. https://www.tropee.com/utility/buy-the-new-lacoste-undw3-polo/01GST6GC9M6TTV73T0C2CC1XD3
Please note that generating a pass does not guarantee access to the polo. To secure your purchase, your pass needs to be scanned by a sales representatives.

As a reminder, four representative members represented the community in the Lacoste by UNDW3 area, and a video clip was shown with their four roles. You can admire the video of their work displayed in the area, which we have also attached below. 📹

We would like to express our gratitude to @​Jack, @​Cactus,@​Stvn-[Never-DM-First] | UNDW3 & @​Mew, who did an excellent job representing the UNDW3 community. You guys are killing it. 💚

The area will remain open until April 11th, so don't miss the chance to visit and see the fantastic installation of Lacoste by UNDW3.

Lastly, we invite all Genesis Pass holders to participate in the final design on-chain vote for the first co-created drop of the underwater factory.
Please check out the details in the #🏭・factory-update and get verified as a Genesis Pass holder to participate in this exciting opportunity.

Thank you for your support, and we hope to see you soon.

Lacoste Team

Crocodiles,

Remember the Lacoste by UNDW3 Challenge? 🤔

4 lucky community members were chosen to join us in Paris for a special shoot, which resulted in a fantastic video feature. This video will be showcased in the Lacoste by UNDW3 area within the Lacoste Arena, just like we've done with guests and celebrities from the Lacoste family.

Exciting news, the Lacoste by UNDW3 area will be open to the public, at the Lacoste Arena - the worldwide flagship store on the Champs Elysees, Paris and the biggest Lacoste store in the world.
From February 23rd to April 9th, you will be able immerse yourself in a captivating, inspiring underwater atmosphere complete with a informative installation.
This dedicated area celebrates the fruitful partnership between Lacoste and UNDW3, and we cannot wait to share it with you.

To make this temporary Lacoste by UNDW3 area truly unforgettable, we have gone above and beyond by creating 3 brand new colorways of the original Lacoste by UNDW3 Polo, which will only be available to Genesis Holders. And that's not all! As a special gift with purchase, you'll also receive a personalized embroidery with up to seven letters or numbers of your choice to truly make it your own, along with two exclusive lace tags. We're also hosting a custom sneaker workshop on the weekend of February 25th and 26th.

To introduce this area, we will be hosting a Lacoste by UNDW3 Opening meet-up, on Thursday, February 23rd from 7 pm to 9 pm!

Exclusive to only 30 members of the community, you will have the opportunity to:
Take an exclusive tour of the Lacoste by UNDW3 space
Participate in a custom sneaker workshop
Buy one of the new colorways of the exclusive Lacoste UNDW3 Polo, which comes with a personalized embroidery and exclusive "lace tags" as a gift.
Enjoy a photobooth with fun filters

To be eligible, simply react to the #📣・holders-announcements post if you reside in or near Paris.
As we have done in the past, we will select the 30 most engaged and significant holders.

Results will be revealed on Tuesday, February 21st, and we will reach out to the winners for them to generate their token gated ethpass ticket. Not to be mistaken for a Community Event, this is short meet-up to introduce our dedicated area. Please keep in mind that the event is exclusive to those with pre-registration and ethpass scanning. And don't forget, the area will be open for over a month for all to enjoy. 🙌

We'll provide more information and share some photos of the Lacoste by UNDW3 area so that everyone can get a piece of what we created. 🫂

Let's continue to push the boundaries of what is possible in fashion together, right now in the #🏭・factory-update (only open to Genesis Holder).

Stay sharp, Crocodiles,

Lacoste Team

Crocodiles,

There is a message for you, and it has arrived now! #🏭・factory-update

Lacoste Team

WATER PLAN - NOVAK DJOKOVIC 22ND CHALLENGE

Crocodiles,

Novak Djokovic won his 22nd Grand Slam. 🏆 🎾

From a prodigy hailing from Serbia to a global icon, Novak Djokovic's career has been a relentless pursuit of excellence, marked by countless triumphs and unforgettable moments. With unyielding determination and an exceptional talent, he continues to rack up titles, shatter records, and etch his name into the annals of tennis history, year after year. From his maiden Grand Slam victory in Melbourne in 2008 to his historic 22nd in 2023, Djokovic embodies the adage that titles are the stuff of legend. 🐊

In honor to our special relationship with Djokovic, Lacoste has designed a limited and exclusive tennis jacket available in only 22 pieces worldwide, to celebrate this historical win.

But here's the catch. We presented you the WATER-Plan, which is special rewards for the community, remember? Here it starts: we proud to reserve one piece just for our cherished UNDW3 community! 🤩

How to win this very exclusive jacket?

You are a Genesis Holder? All you have to do is participate in our "Novak Djokovic 22nd Challenge", which is a Quiz that puts your knowledge of Novak Djokovic's life to the test, and you could be the proud owner of one of these coveted jackets. But beware, this quiz is not for the faint of heart - it's designed to separate the true Djokovic fans from the pretenders. 🤝🏽

Only those who can rise to the challenge and demonstrate their mastery of the Djokovic's journey will have a chance to win this exclusive prize. So, if you're a true tennis aficionado, don't miss this opportunity to showcase your knowledge and take home a piece of Djokovic's legacy.

But don't wait, the sooner you participate, the more points you'll earn, the challenge is only open for 48 hours, ends and only open to Genesis holders.

And remember, you can only participate once, so make sure to join now for your chance to own a piece of Djokovic's legacy and show off your UNDW3 pride.

Go to http://laco.st/uObfLVqB to verify you holding a Genesis Pass and claim your unique code that allow you to access the challenge. 🏁
Have a good luck,

Lacoste Team

Crocodiles,

In 2022, we learned a lot about ourselves, but also about you! 2022 was the opportunity to push even further our brand vision: liberate movement and connect cultures. Owning a Lacoste NFT won't bring only access to the underwater community, but you will be part of a process intended to write the future of Lacoste and shape next decades of fashion and sport!

Let’s talk now, about the future through our 2023 ROADMAP. 🗺️

Like the water in the swamp, 2023 is a year full of turmoil! This year, our strategy is to build long-term foundations for UNDW3 organic growth. More than one-shot utilities, we believe in a web3 model where involvement in the community and creativity will be the key to utility. This is not a concept but a roadmap where your Genesis Pass and Emerge PFP will have a central role and major developments!

GENESIS PASS

If this one remains the one and only access door to our community, it is nevertheless brought to change this Spring! It is up to you to transform it. But how? We won’t reveal conditions and criteria’s today, let’s just say that your involvement in the community will determine the outcome. In two words Dynamic NFT: holders contribution in the community will be rewarded with rarity. Rarity rewarded with new roles and new utilities. Building, creating, playing and growing might be important.

THE EMERGE 🐊

Since the launch of The Emerge in November, we have listened to and taken into account all of your feedback. So we’ll be announcing this summer, the start of The Emerge Season 2. This new development will be linked to an ambitious quest & storytelling. Once again, your action will have an influence on it! The new design will be done together with a renowned Web3 artist. For now, keep an eye on your current Emerge traits…

THE UNDERWATER FACTORY 🏭

This year, our community will definitely be at the center of the project thanks to the launch of The Underwater Factory starting next week : a collaborative program where crocodile are going to create discuss and vote around Lacoste UNDW3 products, contents and virtual worlds. Talented contributions and participation will be rewarded with Lacoste UNDW3 merchandising. As organization is key, new roles and responsibilities will be given to holders.

Finally, you will enjoy immersive and collaborative experiences

WATER-utilities (Q2.23): The Emerge utilities for specific holders and attributes
WATER-verse (Q2.23): Are you ready to join us in the metaverse? An immersive experience will be designed in our underwater factory with a famous partner platform.
WATER-collabs: YES : 2 big collaborations with famous animals and web3 players are planned.
WATER-Plan (2023): We will open the doors to Lacoste stories and collections with several quests to keep you in shape.

One last thing, in 2023, we will strengthen our communication 🔈 to support the growth of the project by:

▫️ Promoting UNDW3 on all Lacoste social media platforms, Twitter, Instagram, and TikTok
▫️ Placing UNDW3 in front of certain Lacoste stores
▫️ Holding 1 Community Talk every month on Discord
▫️ Launching the UNDW3 Club to connect with other projects via Twitter Space

Well, that's it. We're sure you'll have questions and brilliant ideas. Please kindly report your questions in #🎙・ama-question-submission. The whole community will benefit from the team's responses. 🤝

In 2022 we dove deep into the underwater world as a community. Let's start our underwater Odyssey. 🏋️

Stay sharp.

Lacoste Team

Crocodiles,

We wanted to take a moment to thank you all for participating in the Lacoste by UNDW3 contest. Your talent and dedication has left us in awe, making the decision an incredibly difficult one. 💫
Nevertheless, we are incredibly proud of each and every one of you for being a part of this journey with us, and for your special connection to our brand.

Now let’s slowly shuffle our way into the next chapter. 👀

As we have mentioned in our weekly Q&A #🎙・ama-question-submission yesterday, the 2023 roadmap is well underway. 🗺️

In order to share this progress with our community, we have scheduled a UNDW3 Community Talk #2 to reveal our plans for the development of the UNDW3 experience.
The talk will take place right here in #UNDW3 Community Talk #2 on . 🎙️

Join us to hear how we will shape Lacoste's future by focusing on our community vision.

Let's work together to build something truly special for our community.

So stick around, to discover what the 2023 year holds for Lacoste UNDW3.

Lacoste Team

Lacoste by UNDW3 Contest

Crocodiles,

We are thrilled to embark on a collaborative journey with Lacoste designers and our UNDW3 community to create the next line of products for the Lacoste UNDW3 collection. However, before we do so, we want to take the opportunity to honor our community. 💚

Following the "Lacoste by You" campaign, where our Lacoste family members have been given the freedom to express their artistic vision and share their take on the iconic Crocodile with a special video in a dedicated area within our Lacoste flagship store in Paris, the Lacoste Arena. 📍

An example of one of the videos from "Lacoste by You" campaign can be found below, featuring French actor Lucas Omiri and showcasing his unique take on the iconic Lacoste crocodile. You also find pictures of the area in store in attached message in #💬・swamp-chat.

The ”Lacoste by You" campaign features a diverse group of personalities and guests, including Sébastien Abdelhamid, a Director, Designer, and Host, Freaky Debbie, a Parisian Upcycling Designer and Founder of Rework Paris, Xavier Pincemin, a Chef and owner of two restaurants, and Blanchette, an Illustrator and Comic Artist who all participated in the campaign to showcase their unique take. 💫

In continuing with our tradition of honoring and celebrating the creativity of our the Lacoste family, we are excited to announce the launch of the "Lacoste by UNDW3" campaign that we are now giving 4 members of our community the opportunity to showcase their personal style and relationship with the brand through a video. These individuals will be featured in a dedicated corner within the Lacoste Arena.

This dedicated UNDW3 area will be open for several weeks starting February 23rd and will feature special activations, including a exclusive and new Lacoste UNDW3 polo shirt and other exciting surprises. This is a unique opportunity for our community to experience the brand in a new way.

It's time for the UNDW3 community to make their mark and express their individuality through bold and stylish fashion.
Are you ready to embrace boldness and make a statement with Lacoste by UNDW3?

To participate,

• please submit a short video (can be a selfie one, about 1 min) 📹


• introduce yourself and show off your unique personality and universe


• talk about your relationship with Lacoste and describe how you incorporate the brand's iconic polo shirt into your personal style and present the outfit you're wearing in the video.


• you can speak in English or French


• You must be available on February 3rd for filming, which will take place in Paris. Travel expenses will be covered for 4 winners Crocodiles accros Europe. 🤝

The four contest winners will be honored through the video and in the dedicated in-store space and will receive as a gift the look they chose and will present in the Lacoste by UNDW3 video.

The Lacoste Marketing Team will select the 4 winners from our community. They will get in touch with the winners on January 23rd, here in a private channel.

Don't miss this opportunity to show off your personal style and relationship with the brand to the world.

Submit your video today in the private and dedicated #🎥・lacoste-by and stay tuned for more information on the UNDW3 next Merch drop!

Lacoste Team

Crocodiles,

On behalf of the whole Lacoste family, we extend our warmest wishes for a happy Holidays Season and a prosperous New Year to you and your loved ones. 💫
We hope your celebrations are filles with joy, gladness and of course elegance.

We are glad you enjoyed our Holidays Virtual Store experience and even more glad for so much participations in the UNDW3 Advent Calendar. Truly blessed. 🌐 🎄

Congratulations to everyone who won a gold , silver and bronze Xmas bag! Special congrats to winners of the UNDW3 Xmas bag, your resilience over the month paid off.

Since it’s Boxing Day, its now time to know what's inside your Xmas bag.🎁 Let's discover it playing the attached video!

Reveal Xmas Bags spoil: 👇
= Holiday Badge Polo Shirt = Holiday Comic Effect Badge Tee Shirt = Holiday Crocodile Print Cap = Holiday Badge Sweatshirt

In total, there have been 130 Lacoste products gifted throughout this entire event. 🎉
Winners will be able to claim their gifts starting from December 27th.

How to claim my Lacoste Holiday gift?

Claim opens from until

1. Connect to our token gated website at https://www.undw3.lacoste.com


2. Connect the wallet you used in the Advent Calendar


3. Click & Claim the product you won!


4. Choose your size information & fill your shipping information.
   Please note that if you won several prices you will have to add shipping information for each product separately, that way you can also gift some it to someone else if you’d like to. Shipping will start at the end of claim period. 📦

And at last, we also promised 3 Lacoste UNDW3 Polo shirt, to 3 @12/12/22 Talk POAP holders

Here are the draw results: 🎉

If this is your ETH address, congrats crocodiles! 🎁 Open a ticket in #📮・support-channel to claim your prize. We will verify you own the address with a signature protocol. Your product will be shipped in early January.

Thank you Crocodiles,

We love you 💚

Lacoste Team

Crocodiles,

Thank you for participating in our UNDW3 Community Talk #1 yesterday. Below, a summary of the discussion. 🎙️

UNWD3 is the early-stage platform for Lacoste to embody our brand mission into our customer experience though Web3 and decentralization.
Joining UNDW3 grant you access to participate to the future of the brand and to be rewarded with exclusive products, contents and IRL events and on metaverses platform.

First, we went though the experience - What we have delivered so far?

What we have delivered so far?

1. Genesis Pass Drop ;


2. The Emerge Airdrop,


3. UNDW3 Community Events in Paris & NYC


4. Commemorative Merch' Drop


5. Virtual Store and Advent Calendar - Do no forget to participate everyday 😉


6. Weekly Q&A, Discord challenges, Twitter Spaces, etc.

What did we do best?
▫️ Genesis Pass launch successful launch and mint
▫️ Community curation & votes and PFP airdrop
▫️ Building a strong community despite tough times, including NYC and Paris Community Events milestones

What have we not done as well as expected?
▫️ Commemorative Drop design, pricing and distribution
▫️ Operational delay on the roadmap
▫️ Not enough mainstream communication

Then we reminded utilities of each NFTs - Utilities

The Genesis Pass remains the golden ticket and the key to access to the UNDW3 experience, and to participate in the future of the brand and to be rewarded for that.
With it you will be able to live the UNWD3 experience through Community Empowerment, UNDW3 Wardrobe, Virtual Words & Web3 Collabs.

Lacoste UNDW3: The Emerge is a collection of 11,212 crocodiles living UNDW3 in the Ethereum blockchain. Acting as the visual identity of our community, ± 15% of the collection unlock unique utilities such as :

• Le Club Lacoste Perks


• Miami Open tickets


• Roland Garros tickets


• Lacoste UNDW3 Polo Shirts


• Sports objects signed by Lacoste ambassadors


• …
  This collection can also offer other surprise in the future.

And our last focus of the talk: our family! - Community Empowerment: our work, your reward! 🫂

What we aim to do , with you in 2023:
▫️ Explore more links between real and digital world with AR
▫️Create different kind of contents with the community
▫️Discover and build virtual worlds opportunities

We'll start in January with the next Lacoste UNDW3 Merch' that will be created in partnership with the community and Lacoste designers. 🤝
The most active and talented community members in the creative process will be rewarded for their participation with Lacoste UNWD3 products.
Later on, we could also dive into imagine a virtual space, together. 🌐

We also dropped a POAP for the talk. We will offer 3 Lacoste UNDW3 Polo Shirt within POAP Holders. Results on Boxing Day. 🎁

Lacoste Team

Crocodiles,

We are excited to announce that on Monday, December 12th, - 12/12-, on in your local time (19h33 in France) we will be hosting an UNDW3 Community Talk live on our Discord server. 🎙️

This is a great opportunity for our community to come together and learn more about our global vision, what we have accomplished so far, and our plans for the future of the swamps.

Remember, the community is at the heart of the experience Lacoste initiated. We build UNDW3 to give opportunity to all crocodiles around the world to join our creative web3 journey. During our Monday's Community Talk, we will disclose more information about our Community Empowerment's approach.

The deeper we dive, the more we need you with us to create the future of Lacoste brand.

At the end of the talk, there will be a 15mins Q&A session where you can ask questions to our team. 🤝
Don't miss this chance to be a part of this crocodiles meeting and make some lasting memories with us. 💚

We look forward to seeing you there! Save the date and stay safe underwater crocodiles 🐊

Lacoste Team

Crocodiles,

It has been a pleasure to welcome you to the Lacoste Broadway shop in NYC for the UNDW3 Community Event #2. 🗽🇺🇸
Thank you for joining us. We hope you also had a great time. Here's a brief recap of the event, and please find attached a video clip for a more detailed look.

After the shop’s regular hours, we welcomed attendees by scanning their token-gated passes thanks to our friends at ethpass.xyz.
Members were greeted with drinks and appetizers, and had the opportunity to explore some AR experiences. 🌐

Next, @​Ben I UNDW3 & @​villiyan presented a deck about the project's vision and shared UNDW3 swamps latest news and next-steps. The team also answered questions from the community.🤝

Attendees were given the opportunity to enjoy a Private Shopping experience with special discounts on the whole store. 🛍️
As a special gift, they received collectors' edition Lacoste UNDW3 Polo shirts and tote bags, as well as the POAP (Proof of Attendance Protocol) of the event.

We would like to thank all attendees @NYC Ticket Winner for coming and making the event a success. You can find pictures from the event in a pinned message in the #💚・holders-room 💚

Let us know where the next Community Event should be in #🗳・undw3-suggestions.🫂

By the way, we are glad you're enjoying our Virtual Store experience and your special UNDW3 Advent Calendar . Do not forget to participate to the daily draw! 🌐 🎄

Thank you Crocodiles,

Lacoste Team

Crocodiles,

Following Lacoste's exploration of new landscapes led by us UNDW3, we are proud and happy to welcome you in our Holiday Virtual Store!🎄

Enter the experience : https://www.lacoste.com/virtual-store.html 🌐 🎇

Immerse yourself a virtual experience in the brand atmosphere and discover exceptional end-of-year collection, all viewable in 360°.
We have a feeling you'll feel very at home.

Within this amazing experience, we created a special room only for our UNDW3 community.
In this VIP room, every day you’ll have a chance to win a physical Lacoste product from the Holiday collection!
And of course, like we have always emphasized; The more genesis passes you own, the higher your chances are. We want to prioritize our best Crocodiles.

Each day from today to Dec. 24th, there will be 5 virtual Xmas bags available to win: one gold , one silver and three bronze . But which products are inside the bags?🤔
You’ll have to wait until Boxing Day, December 25th to find out. We’ll also explain how to claim your gift then. 🎁

On December 25th, we’ll add in 10 more UNDW3 Xmas bags! The more you participated in the advent calendar during December, the higher your chances are going to be to get one. 🤝

How to participate in the UNDW3 Advent Calendar?
Participation are open during 24h, every day from 7:33pm CET to 7:32pm CET (J+1), except for today, where you can participate from now to 7:33. 🏎️

• Enter the room and connect your wallet, you need to hold at least one genesis pass to be eligible!


• Click on the UNDW3 xmas bag at the center of the room!


• Fill your discord id (for example: DiscordUser#3891)


• Click on ‘participate today’ to enter the daily draw!

The names of the five winners of the previous day will be displayed in the UNDW3 room and here in the #🎄・advent-calendar-winners every day around 12pm.

Enjoy Crocodiles 💚

Lacoste Team

Crocodiles,

We are proud to announce our UNDW3 Community Event #2!

Crocodiles in *New York City, get ready! On Monday, December 5th, we will open the Lacoste Broadway shop just for you beginning 7:30pm, local time. 🇺🇸 🗽
Once the shop closes, we’ll be welcoming 30 UNDW3 holders to experience an exclusive tour with some AR activities, and a 30 minutes talk from the team with delicious food and drinks. Nice conditions for our crocodiles to meet up and enjoy, isn't it? Like we used to do, we will give out those 30 tickets to our best holders. That is our priority.

But wait, there’s more. 👀
After that, we will host a special private shopping experience with an exclusive discount on every pieces inside the shop. 🛍️
For this experience, from 8:45pm we’ll invite 10 more Crocodiles holding a PFP and a The Emerge.

To try to get a ticket, react to the message in #📣・holders-announcements . You have 2 days to register, the 30+10 tickets results will be revealed on Friday. Please react to the message only if you are sure that you are available in New York City on Monday, 5th of December from 7:30PM.

We’re not only stopping in New York City for this event. We have a little surprise for our Crocodiles in London too. 🇬🇧

Our newest boutique in Battersea Power Station will invite its London top clients for a festive atmosphere with some flagrance discovery and customization activities. 🧵
This will take place on Thursday, December 1st, from 7pm to 9pm, London time. This event is an exclusive Lacoste one, not an UNWD3 dedicated event. However, we want to do our best to merge the best of both worlds and considerate our best holders as best consumers. That’s why we will also grant 10 tickets for this private event to our best Londoner crocodiles.

Same process, if you want to take part in this event too, react to the message in #📣・holders-announcements , *only if you’re available in London at this date. *

Can't wait to see you Crocodiles, 💚

Lacoste Team

The goal is to share experiences, create new bonds and share wisdom with some very different Web 3 communities.
We will name it "Crocodiles & friends", and will be hosted on November 24, 2022 12:30 PM. If you liked it the first time, let us know! We may then look into the possibility of hosting it again.

Crocodiles,

We glad you enjoy the unboxing of your products.

Now, let’s broaden the field! We will be a hosting a Twitter space with some guests.

The goal is to share experiences, create new bonds and share wisdom with some very different Web 3 communities.
We will name it "Crocodiles & friends", and will be hosted on . If you liked it the first time, let us know! We may then look into the possibility of hosting it again.

We’ll have four guests. First one as you may already know will be Genuine Undead .
Dogami and Alpacadabraz and another special Guest will also be around the table.

So get ready for Thursday,💚

Lacoste Team

Crocodiles,

The sale for the @raffle winner has ended. Congratulations and thank you to everyone who has been able to buy a piece of the Lacoste UNDW3 Commemorative Drop. 🎈
As we promised, we honored our Teen and Adult Genesis Holder, giving them the opportunity to bypass the raffle and be directly selected.

The sale is now open to all Genesis Holder (snapshot done ) until tomorrow .

• Go to https://undw3.lacoste.com/


• Connect your wallet, and select your country, to be sure you match the eligible locations requirements (France, Germany, Spain, Portugal, Belgium, Italy, Switzerland, Austria, Netherlands, Denmark, Sweden, UK, and Ireland).


• Choose your item. Limited to 1 item per wallet.


• Fill your email and shipping information.


• Pay with eth. Make sure to have enough eth to pay your item + transaction gas fee. Once you'll be redirected to Coinhouse payment page, your Metamask will be automatically triggered, and then you can send your ETH in one click. Afterwards, please wait around 2 minutes on the page, the time your payment is being verified on chain.

Remember, that's only our very first drop. It allowed us to test new processes and get better for the next ones based on all your precious feedback.
What about next drop? It will be the object of the Community Empowerment's Round 1, coming in the following weeks You will be able to take part into the creative process of the drop, that will be produced in much more quantities and available to way more territories. 🤝

Thank you Crocodiles, 💚

Lacoste Team

Crocodiles,

Did you think the UNDW3 Genesis Pass was only meant for the PFP collection airdrop ?
Wrong and let’s move forward - We still have a long road ahead, and it's time for the next step on the roadmap: our 1st UNDW3 Merchandising Drop 🗺️

The "Commemorative Drop" is our way to honor our beloved community and its involvement underwater.

Do you remember the PFP voting creation process? No?
Ok let's recap - 3 months ago we had our first on-chain vote to choose the Artistic Direction of our PFP collection. Among all the proposed visuals, the one supported by @TEAM 2 won the contest with nearly 54% of the votes. As you know this was not the final visual of the Emerge collection, therefore to honor the UNDW3 community's implication, Lacoste has decided to use this design for our first Merch Drop. This on-chain vote inscribed on the Ethereum blockchain forever, symbolizes the starting point of our community's involvement in our project. 💚

🙏 Commemorative Drop - a tribute to Community in details:

▫️350 limited items including a polo, a hoodie, a cap, and a t-shirt
▫️Only accessible by raffle for Lacoste UNDW3: Genesis Pass Holders
▫️Payment only with $ETH
▫️Limited to 1 item per wallet
▫️Privileged Access to eligible Teen & Adult Genesis Holder

🔓 How to be eligible?

• Hold a Lacoste UNDW3: Genesis Pass before the Snapshot that has been taken earlier today, on .


• Join the raffle on our token-gated website : *https://undw3.lacoste.com/ *


• Be located to certain European territories only (France, Germany, Spain, Portugal, Belgium, Italy, Switzerland, Austria, Netherlands, Denmark, Sweden, UK and Ireland).


• Answer quick questions to validate your raffle participation and wait to know if you won.


• Raffle results will be published here on . So, stay tuned.

The 350 items are already in our French warehouse and are ready to be sent, as soon as the sale opens on . 📦
Please note again that due to legal restrictions, we are not able to ship this first collection worldwide. Remember, this is our very first Merch' Drop. An UNDW3 wardrobe is still to come for our Genesis Holder. This wardrobe will include several drops with much larger supplies and with a larger choice of shipping locations.

Enjoy Crocodiles,

Lacoste Team

Crocodiles,

We are proud to see so many of you already rocking your Emerge as your PFP on Discord & Twitter.
Showing the world the new emerged NFT’s, after all, that was the goal, wasn't it? Representing the community in and outside the swamps.

As you know, each crocodile of The Emerge is unique, thanks to a set of many attributes which give your crocodile this singular look.
You can find attached, the Rarity Chart we created, a complete visual summary for you to see all attributes and their corresponding scarcity.

Now, let's fully disclose one of the special utility of the Emerge collection.

Do you remember the exclusive Lacoste UNDW3 Polo Shirt, @Paris Event Ticket Winner got as gift?

100 112 exclusive Lacoste UNDW3 Polo Shirt ready to emerge in 2023, are hidden in the 7 following attributes:

▫️UNDW3 Golf Club ― 9 items
▫️UNDW3 Tennis Racket ― 19 items
▫️UNDW3 Hoodie ― 13 items
▫️UNDW3 Polo White ― 16 items
▫️UNDW3 Polo Black ― 14 items
▫️UNDW3 T-Shirt ―20 items
▫️UNDW3 Cap ― 21 items

If you have a crocodile with such an attribute in your wallet, keep it preciously. 😏

See you soon Crocodiles💚,

Lacoste Team

Crocodiles,

It is time for our UNDW3 communication platform to emerge.
UNDW3 is now integrated into our global website in the "We are Lacoste" area. (still updating in some world zones)

https://www.lacoste.com/gb/undw3.html

More than just giving us an opportunity to share our visions to all our customers, it shows that UNDW3 is here for the long run.

Tell us what you think about it.

Lacoste Team

Crocodiles,

It is 19:33 (7:33pm in France, in your local time)

That's the time we have chosen, again in reference to the year as everything started, to reveal to the world the Emerge collection. 📍👀

We’ve been making you wait for too long, so lock in for this one!

Today is the reveal day for the UNDW3: The Emerge Collection. 💥
We hope you are just excited as our team. Because we are on the edge of our seats.

As of right now, you can check out the 11,212 new the Emerge crocodiles on OpenSea. 🌊 Especially check the ones in your wallet.

Don't see your new NFT?
Try refreshing the metadata of your The Emerge NFT on OpenSea!

We hope you like the designs, we’ve done our very best. 💪

Share your feedback on Twitter with #UNDW3 and show the world your new awesome The Emerge crocodile.

You can share your Crocodile on discord in the dedicated #🐊・show-your-emerge channel. 😉

Thank you Crocodiles & enjoy! 💚

Lacoste Team

19:33

()

Crocodiles,

For those who haven’t checked out the Twitter page yet, we have some very exciting news…🤩

We will be on RugRadio with Farokh coming Thursday! 🎙️

And some very very important info will be shared with you guys during the Twitter space, such as the PFP reveal date and time 👀

On top of this, we’ll also announce which community members (of those that were active the last two days) will be the first ones to join us on a Twitter Space! 🚀

To make it even better the people who RT and tag their favorite 2D NFT artist on the post will be eligible to win a UNDW3 pack containing of a genesis and a PFP. 🤿

Here’s the link: https://twitter.com/i/spaces/1PlKQpBwBAzxE

Small tip, put your notifications on. Since you don’t want to miss out being the first to hear the info we have to spill. 💣

Excited as ever crocodiles, 💚

Lacoste Team

Crocodiles,

The Emerge family is around the corner. And in every family there is a leader… It’s stronger, it’s faster, it’s smarter and above all, the rarest.

But how does it look like? 👀

Well, it looks kind of like this UNDW3 Blue eye’d crocodile and its UNDW3 Robotic skin. 🤖

With its René Lacoste Suitcase , Tennis Racket and Golden Headset, it is prepared to lead the Emerge Family.

But who will be it’s proud owner? Hum… we'll see. 😉

Enjoy Crocodiles, 💚

Lacoste Team

Crocodiles,

You liked our last sneak peek video, didn't you? 😏

Now that we’ve dived into the attributes, let's dive into the design!

Yes, yes, the reveal is coming, just a few days more.

To make the wait to make waiting easier, allow us to take you backstage.🎥

Check out the video below… and share your thoughts on the design 👀

Spread the word on Twitter with #UNDW3 to let the world know about our emerging crocodiles. 🌎

Thank you Crocodiles, ⁣💚

Lacoste Team

Crocodiles,

A little surprise for you! 🎁

Here is our new sneak-peek for you to discover some attributes of the Lacoste UNDW3: The Emerge Collection.
We can't wait until the reveal for you to be able to admire all of them and the whole collection. 🥰

You can also discover the attributes our community suggested and voted for,

Those mean a lot to us..

Please let us know what you think!

Thank you Crocodiles,

Lacoste Team

Crocodiles,

This is the day! The airdrop is here. 🪂
Again, thank you for your patience and understanding.

Here the precious link on the new Lacoste UNDW3: The Emerge collection : https://opensea.io/collection/lacoste-undw3-the-emerge

The Golden rule was still the same:

1 Genesis Pass = 1 The Emerge

It's time to check out your wallet and to admire your new hidden item on OpenSea. 🌊

What you have received is the pre-revealed visual of your The Emerge NFT.

"Wen reveal?", you ask? 🤫

More sneak-peeks are coming, so stay tuned. 👀

Be aware of scams. If you receive an NFT, even if it looks like your PFP, do not interact with it! Like do NOTHING.
Also, very important to note that there is NO reveal website 🚨

And don't forget that:
You need a Genesis Pass to unleash a specific The Emerge utility.
The Emerge collection will not supplant the UNDW3 Experience, they will both continue to coexist in the swamps.

Thank you Crocodiles,

Lacoste Team

Crocodiles,

Smile. 😄📸

The snapshot has been taken for Block 15640507 at 19:33 (7:33pm in France, in your local time) !
That's the time we choose to take this historical picture, in reference to Lacoste's birth.

Everything is almost in place.🧩 

The Airdrop will come sooner than later. Trust us, the wait is almost over⌛
So stay sharp Crocodiles. 👀

You will have to do absolutely nothing except one thing: look for your "Hidden items" in OpenSea. 🌊

Remember, to unleash the special, exclusive utilities of The Emerge Collection.
You’ll need to have both the Genesis Pass and PFP. Only one of them won’t be enough.

Also, to note for the Teen and Adult Genesis Holders Crocodiles.
Remember, there is always a bigger fish. 🐟🐠
Multi-owners will have a bigger advantage UNDW3 in the long run. 🐊

This is just the beginning of UNDW3…
Definitely stay tuned for more.

Thank you Crocodiles, 💚

Lacoste Team

Crocodiles,

It’s time…

We’re getting close to the day we have been working towards for so long. 😏

Ladies & gentlemen,
Please welcome our newest collection of 11 212 Crocodiles coming out from the deepest depths of the swamp.
A platoon of ruthless and fearless Crocodiles eager to push the boundaries of the UNDW3 Community.🐊

This interwoven community is what we call:
LACOSTE UNDW3: THE EMERGE

The Emerge is a collection of 11,212 unique PFPs, a digital collection that lives on the Ethereum Blockchain.
Your Genesis Pass can grant you exclusive access to the collection. The PFPs will be randomly distributed to Pass holders and certain attributes will unlock more benefit.
All the Crocodiles from the Emerge are wearing a set of attributes, some iconic references to the Lacoste’s DNA.

Can you find them all?
You’ll definitely recognize some of them if you have participated in our curation process or played our most recent challenge.👀

So, what is so special about this new collection?

As explained before, this will be a dedicated collection on OpenSea.🌊 
This collection will come with some exclusive utilities in addition to the original Genesis Pass.
We won’t disclose all the utilities, but various specific utilities are hidden in some rare attributes of the collection. 🤫

However, we can share one 1 utility with you…

Did you want exclusive early access to Lacoste products?
250 Crocodiles holding this specific trait will be able to benefit to exclusive and early access future Lacoste releases.😳

Please bear in mind that you will need at least 1 Genesis Pass to use these utilities of The Emerge Collection. 👌

Do not forget.💡
For each UNDW3 Genesis pass you own, you will be granted one NFT from the new The Emerge collection.😉

PS: the Snapshot has not been taken and won’t happen this weekend 😉

Be careful, this collection is not yet on Opensea and won’t until the airdrop.
We thank you all from the bottom of our heart.💚

Lacoste Team

We heard you… loud and clear. You wanted a sneak peek? Here you go! 😉

Look alive Crocodiles! The snapshot is almost here…👀

Crocodiles,

We’re closer than ever until the PFP's Collection Airdrop.
Some info will be released later this week.

For now, if you are a UNDW3 Genesis Pass @Genesis Holder. Please note! ✍️

To get your PFP into your wallet. You have to do.. NOTHING!
That's right, absolutely nothing. Everything will be an automated process and for each Genesis Pass , you'll be airdropped one 1:1 PFP. 🤯

Make sure to hold your UNDW3 Genesis Pass before the snapshot. Because it's coming.. ⏳

Furthermore we would like to honor and identify our dear believers with some new exclusive roles.

• the @Teen Genesis Holder for Holder of 3 to 11 UNDW3 Genesis Pass


• the @Adult Genesis Holder for Holder of 12+ UNDW3 Genesis Pass

Verify again in #・holders-verification to get your brand new role.

Thank you for believing in us. 💚

And at last we wanted to announce a mini challenge to get a Genesis! 💥

In this challenge, we’ll give non-holders an exclusive chance to become a Genesis Pass holder.. and also some privileges for our Teen Crocodile, OG Crocodile and Teen Genesis Holder. So you might not want to miss it.
The top 3 ranked players will win a UNDW3 Genesis Pass 🤯

Have a look at the program of the mini-challenge: 🏁

We'll have a mysterious game in Discord open to all Crocodiles, so get ready! : Will be available for our Teen and Adult Genesis Holder only! It will be a fun online geography game called . : & . Choose yours and play with us, you can only play once. This trivia musical game will only be open to the @OG Crocodile and @Teen Crocodile : & . Again you can play once.

Regarding get ready on #🏁・challenge, and for and , a temporary and dedicated channel will appear 10 minutes before the game begins with a ping with the link of the game!
Get more points as you can to reach the top of final leaderboard! 🏁

See you soon Crocodiles. 💚

Lacoste Team

Crocodiles,

What an outstanding community! ⭐

We are so proud of our community’s elegance in the game during the #🏁・challenge. 🎾
You seem to have enjoyed it and we’re really glad you did. Thanks all for your participation!

Congrats again to all players and especially to our 3 winners @​JacksLR07, @​PØŁ1, and @​Léo76! You have put down an outstanding performance. So as promised, your prizes are coming. 🏆

But that's not all!

The attributes curation with our @Genesis Holder has ended at last and what an intense ride it was!

You have proved once again that your creativity is limitless. And again, we are proud to represent such a community.🫂

Here are the attributes that our holders voted for to integrate into our PFP collection:

  Crocodile Gold Chain & Lacoste Perfume  Lacoste Bottle Water & Vintage Tennis Bag Live Zippered Jacket & Heritage Tracksuit  Galaxy Skin & Ghostly Skin
It’s just a small part of the collection because we naturally already designed the biggest part. Nonetheless we absolutely love your input.

Oh and one more thing.
The current UNDW3 website is under maintenance. 🚧  But don't worry, a brand new website will emerge from deep UNDW3 in the coming weeks.

But that’s not the only thing coming from deep UNDW3…

We know we’ve got you at the edge of your seats waiting on the PFP collection. And we think it's about time to give the people what they want. 🤩
In the following weeks… the PFP Collection will be airdropped 👀

Stay sharp Crocodiles, you’ll want to be there from the beginning when the collection drops!

Lacoste Team

🗽 NEW YORK CITY TENNIS CHALLENGE 🎾

Crocodiles,

Who of you is ready for tomorrow? 🎾

One of the main events in the tennis world is taking place tomorrow in New York City for the next 2 weeks.

We have prepared a set of games for you to celebrate this special occasion with us - and to show your support for Daniil Medvedev, member of the #TeamLacoste and currently the ATP World No. 1 Tennis player 😏

As a family of Crocodiles we always support each other. 🤝
So our Crocodile Daniil needs your support! The further Daniil makes it into the tournament, the better the rewards for our Crocodiles. 🏆

Each game played will award you with points based on your performance. At the end of the tournament, points will be counted to allow you to win the following prizes 👀

🎁 1st prize:🥇 1x UNDW3 Genesis Pass and 1 x Lacoste Polo Shirt ― no depending on Daniil performance.
🎁 2nd prize:🥈 1 x exclusive Lacoste Tracksuit with a new logo inspired from Lacoste Fashion shows! This tracksuit will be worn by Medvedev during the tournament, do not miss it ― if Medvedev wins the tournament
🎁 3rd prize: 🥉 1x pair of Lacoste AG LT Tennis Shoes ― if Medvedev reaches the final
🎁 4th prize: 1x Lacoste Sport Tennis Polo Shirt ― if Medvedev reaches the semi-finals
🎁 5th prize: 1x Lacoste Cap ― if Medvedev reaches the quarter-finals

A new channel #🏁・challenge is available, dedicated to inform you about all the ins and outs of the program following the 2 coming weeks, as well as the CGU. Do not miss it! 🔥

Make sure to do your homework crocodiles, 📓

Lacoste Team

Crocodiles,

The voting for the second PFP decision have officially ended ✅

A big thank you from our hearts for all your participation!

76,12% of the votes of our crocodiles have gone to Team 2.

We have received your feedback, your 1204 votes, your ideas and criticism and we appreciate how many of you have expressed their views on the artistic directions.

But as you probably know we’re not done yet with the creation process.

So team 2 fans don’t get down if it changes a bit since it isn’t the final design yet.

That’s a wrap on the design talks 🤫

While we are still underwater, we won’t reveal anything more until the first sneak peek.

We will nevertheless continue our journey together with rarity traits. Soon you will be able to take part in the discussion about the PFP attributes 💎

That’s all for now Crocodiles, until the next announcement 😁

Thank you Crocodiles 💚,
@everyone

Lacoste Team

Crocodiles,

We still have our ways to go 🗺️

But as long as we are in this together, we’ll continue this great journey of shared passions 🤩
We see the feedback and ideas you have given us regarding the PFP, and we have noticed ALOT of you have asked for the 2D approach!

So that is what we will do

Following last vote, we now have 2 teams to choose from in the 2D section.
The next vote will be on snapshot.org again and is now LIVE until 10 août 2022 18:14 📸
Plenty of time to think about it 💡

How do you vote? 🤔

Go to UNDW3’s snapshot page: https://snapshot.org/#/undw3.eth/proposal/0x376bd75737bfda2859881787b82734de395fb1ff9325666425f0ed30d673871b

You need to have at least 1 UNDW3 NFT at the time when the block was created. If you didn’t hold an UNDW3 NFT at the time of the snapshot we’re afraid you won’t be able to vote.

We are progressing with this exciting journey to complete a big step in creating our own identity. Everyone has been a creator for this PFP.
We won’t reveal the games yet, but we will soon 👀

See you soon Crocodiles💚,

The 1st ever Lacoste UNDW3 merch.
A free polo for all the 50 lucky holders invited to the Paris event. Oh and more events to come, starting with an event in the US this fall during the Miami open and Roland Garros in 2023.

Big things to come 💚,

Lacoste Team

Now we have a small surprise that is quite big crocodiles…